Luma Haddad has been the Young Life Urban Area Director for San Diego South Bay for 18 years. Luma directly works with Latino, Black, and Filipino teenagers in Junior High and High Schools. Half of her leaders are indigenous. Luma was born in San Francisco, lived in Amman, Jordan and graduated from PLNU in San Diego in Broadcast Journalism. She resides in San Diego with her husband Rami and her children Jordan (10) and Yasmeen (6).